|The Chuck Norris Seal of Approval|
Chuck Norris Awards His Official "Seal of Approval" to New Indie Film "Last Ounce of Courage"
First Movie Granted Permission to Display "Official Seal of Approval"
By Jeremy Reynalds
Senior Correspondent for ASSIST News Service
DALLAS (ANS) -- Chuck Norris' status as a quintessential straight talking, no nonsense American movie hero is on full, widescreen display in the current box office hit, "Expendables II."
Well known for championing the values of the common man and those who serve our country, Norris is also a New York Times bestselling author of three books and a successful syndicated columnist. In recent years he has increasingly been asked to lend his support to a wide-ranging list of products, services and causes.
The news release said that independent film "Last Ounce of Courage" has been named the first theatrical motion picture to be awarded the use of the seal in its promotion. It opens on more than 1,200 screens nationwide on Sept. 14. That follows a national premiere on Sept. 11 coinciding with the commemoration of Patriot Day.
A Veritas Entertainment film, "Last Ounce of Courage" follows the life of a father, son, and grandfather who each take a stand for truth and end up inspiring an entire town. The movie stars Marshall Teague ("Roadhouse") and Academy Award nominee Jennifer O'Neill ("Summer of '42") and was directed by Kevin McAfee ("End of the Spear").
"I neither star in, nor do I have an above-the-line credit on, or other affiliation with, 'Last Ounce of Courage,'" the news release reported Norris said in making the announcement. He added, "Yet allowing the use of my 'Official Seal of Approval' is the least I can do to support a project so consistent with my core values and life principles. In addition to the film's basic reminder that our precious freedoms are not always free, Marshall Teague gives the performance of his career as a small-town mayor who is inspired by his grandson to take a stand when a public religious display honoring his fallen son in Iraq is targeted for removal. No one should miss the message of this motion picture or his moving performance."
Steve Griffin, CEO of Veritas Entertainment said in the news release, "'Last Ounce of Courage' is a vital film for our nation with a message of courage, character and conviction, and we are grateful for Chuck Norris' recognition of this as is evident by his 'Seal of Approval.'"
He added, "We believe this is a film that will not only entertain but also inspire individuals to take a stand for American values and raise their voices in support of faith, family and freedom - three of Chuck Norris' Five Fs, which so closely mirror the unifying principles of this film and what we believe."
The news release said that the first use of Chuck Norris' Official Seal was granted in 2011 to Procter and Gamble for its Era laundry detergent brand, featuring a campaign focused on value-conscious consumers who want great "stain-fighting."
The culmination of years of development, the design of "The Chuck Norris Seal of Approval" is created to convey the five core values of Chuck Norris.
The news release said they summarize his perceived life's purposes and are known as the five F's: Freedom, Family, Fitness, Faith, and Fight. "Freedom" represents anything from political to personal freedoms; "Family," a haven; "Fitness" incorporates a holistic view of mind, body, or spirit; and "Fight" is not merely martial arts but fighting for a cause or passion; and "Faith" in God, which shapes his worldview and provides a moral standard to live by.
Additional information on "Last Ounce of Courage" is available at www.alrcnewskitchen.com/looc.
|Jeremy Reynalds is Senior Correspondent for the
ASSIST News Service, a freelance writer and also the founder and CEO of
Joy Junction, New Mexico's largest emergency homeless shelter, http://www.joyjunction.org
He has a master's degree in communication from the University of New
Mexico, and a Ph.D. in intercultural education from Biola University in
Los Angeles. His newest book is "Homeless in the City."|
Additional details on "Homeless in the City" are available at http://www.homelessinthecity.